Beer is a wholesome and enjoyable drink that has been part of everyday life for thousands of years. In recent years however our range of drinks in the pub, or at home, has expanded enormously and we believe that there is a good opportunity to promote the qualities of beer whether as supplement to food or as a lifestyle drink.
We, at Shepherd Neame, have now launched the 'Master of Beer Initiative'.
This is not only to promote the health giving aspects of beer but also to inform the consumer of the flavour profile of our different brews.
We believe that for the best results beer should be presented in perfect condition, at the right temperature and served in the appropriate clean glass.
For those that meet our exacting audit criteria we will award you a Certificate, a plaque and the title 'Master of Beer'.
Remember quality will make a difference and have a direct impact on your sales.
Jonathan Neame, Chief Executive